After five years at HotSchedules, I joined CAKE to become the Product Manager of Cake Connect, an early stage B2B web and mobile app providing restaurant operators a platform to advertise for and receive online food orders. Following the advice outlined in Zero to One to dominate a niche market, we decided to pursue restaurant operators around the University of Texas in Austin since we knew of students’ desire to order online. My first objective was to have a means for operators to receive orders by our launch date and was able to lead the creation of an internal tool to do so months in advance by identifying some tasks that could be completed manually by me. This approach allowed us to have a early launch of the tool and more time to gather insightful user feedback. More about the Concierge MVP approach can be accessed here.